Connect with consent
Start with participating members’ wearable data and a clear agreement on what they choose to share.
V1 is out · Limited partner onboardingThe body.
For gyms & wellness centers
The body.
The experience.
The connection.
Your members measure their bodies. NOEMA helps connect those measurements to what they do at your center.
V1 integrates with Oura and WHOOP.
From signal to understandingNOEMA / NOESIS
Wearable signals+Wellness sessions+Environmental context=A more complete picture
01 / The missing connection
Measurement is the beginning.
Understanding is the opportunity.
More data is useful.
More context changes
the questions.
A member sees a change in sleep or heart-rate variability. Your center knows when they trained, attended yoga, or used the sauna. Those two stories usually live apart.
NOEMA brings them together, alongside environmental context, to explore patterns over time. Which experiences are followed by a change? For whom? How consistent is it?
A way to learn from everyday wellness, without assuming the answer in advance.
Put experience in context
Bring session timing together with sleep, HRV, resting heart rate, activity and environmental conditions.
Look for repeatable patterns
Compare each person over time, examine consistency, and make uncertainty part of the conversation.
02 / A connected perspective
Three lenses. One person.
Explore what goes
into the picture.
Wearable signals
What changed?
Sleep, heart-rate variability, resting heart rate and activity help describe how a person’s measurements vary over time.
V1 connections: Oura and WHOOP. Available measurements depend on the device and the data shared.
Sessions & timing
What happened around it?
A session becomes more informative when its type, timing and duration can be considered alongside the member’s measurements.
These are examples of experiences to study—not claims that a particular service produces a benefit.
The world around the person
What else could matter?
Temperature, humidity, air quality, rainfall and daylight add context to patterns that could otherwise be attributed to a session alone.
Local conditions provide context; they are not a direct measurement of someone’s personal or indoor exposure.
A pattern is a starting point for investigation. An association alone does not establish cause and effect.
03 / Available now
NOEMA V1A focused first release.
A much larger vision.
NOEMA V1 is out. We’re onboarding a limited number of gyms and wellness centers while continuing to develop the infrastructure behind the platform.
This is a deliberate early rollout: work closely with participating centers, understand their workflows, and build a stronger foundation for what comes next.
V1 wearable integrations
OuraWHOOP
Connect the measurements members already collect to the experiences your center provides.
The direction ahead
From individual patterns
to shared understanding.
The long-term vision is an evidence layer for wellness: better personal insight, more informed decisions for centers, and a foundation for future research.
The wider research vision is a direction of development, not a claim of completed clinical validation.
04 / Built around your center
Better questions.
More informed conversations.
Make the experience
more meaningful.
A clearer personal story.
Help members explore how their routines and wellness experiences relate to their own measurements over time.
A reason to look closer.
Use patterns to guide questions about session timing, consistency and individual response, alongside your team’s experience.
Value you can discuss.
Build more informed member conversations and learn where to investigate your offering. Retention and revenue remain outcomes to evaluate—not promises.
Who we’re speaking with
Gyms with recovery servicesWellness centersRecovery studiosMulti-service wellness spaces
The thinking behind NOEMA
NOESIS finds relationships.
NOEMA gives them meaning.
NOESIS is the name of our analytical engine. NOEMA is the layer that turns its work into understandable questions, patterns and insight.
The principle is simple: bring biological measurements and lived experience into the same conversation, while being clear about what the data can—and cannot—tell us.
A few important questions.
Is NOEMA V1 available?
Yes. V1 is out, with limited onboarding for gyms and wellness centers. We continue to work on the infrastructure as the early rollout develops.
Which wearables does V1 integrate with?
Oura and WHOOP. The specific measurements available depend on the device, data availability and what a participant consents to share.
Does a pattern prove a service works?
No. Timing, other activities, environmental conditions and missing data can all influence a comparison. Patterns can identify questions worth studying; they do not, by themselves, prove a treatment effect.
What does early partnership involve?
Start with a conversation about your center, the experiences you provide and your members’ wearable use. We’ll discuss fit, available capacity and the scope of onboarding directly. There is no fixed package or price listed here.
How is member participation approached?
Member participation is consent-based. The scope of data sharing, access and use should be clearly agreed during onboarding. Please use the contact form only for business inquiries—not member health information.
Limited partner onboarding
Bring your center
into the conversation.
Tell us a little about your gym or wellness center. Let’s explore whether NOEMA V1 is the right fit.
onboarding@labnoema.com